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Denson - Advertising and promotions

...is a full-service strategic marketing and communications firm offering premier advertising solutions that get results.

We're a collection of professionals that have the experience, energy and knowledge to take your business communications to the next level. With all the advertising messages people are exposed to everyday, getting someone's attention can be extremely difficult. With thorough research and our vast experience, we craft messages and advertising campaigns that get attention and more importantly, help our clients achieve their goals.

Whatever your marketing and communications needs are, we have the expertise and resources to aid in exceeding all of your expectations.

FAQ

  • What does an ad agency do?

    Mainly, an agency becomes your in-house marketing and advertising department. Most business owners are busy with the day-to-day operations of their business and simply don't have the time to handle all the details that come along with running ad campaigns. We fill in the gaps and work with you to make sure that you are effectively and efficiently marketing your business. We don't represent any one particular media, we represent you.

  • What does it cost to hire an ad agency?

    For media planning and buying, our fees are already included in to the cost of media. Therefore, it usually does not cost you any more to go through an agency than it does to place the media direct. We use the standard 15% agency commission on all media buys. Also, using an agency can save you money because we have a lot of buying power. Typically we can negotiate better rates for you and get more bang for your buck on your media buys.

    Aside from media buying, we do charge for our creative services, consulting work and marketing plans, usually based on an hourly rate or we will quote individual projects based on the scope of the work needed.

  • What are the benefits of using an ad agency?

    Using an ad agency no matter what size business you have is extremely beneficial. As a business owner or manager, your days are probably pretty full already. Denson Advertising can save you time and money by making sure you are targeting your advertising in the most efficient way possible. Also, we have great relationships with the different media outlets and we consistently get better rates and packages for our clients. We become an extension of your business and our number one priority is to get results for you. Marketing and advertising can be extremely overwhelming since there are so many different options out there. With our experience, we can help you pinpoint the best creative and media options for your business. Also, when you use an agency, you no longer have to meet with the various media to get rates and information. We do all of that for you.

  • How does the invoicing work through an ad agency?

    Another benefit to using an agency is consolidated billing. Instead of receiving multiple invoices from the various media, all bills are sent to us. We then reconcile the invoices for any discrepancies. Should any discrepancies arise, we handle that and make sure you get what you ordered. We then send you one simple monthly invoice. We also maintain budget spreadsheets if you prefer and we make sure that spending is on track with your budget.

  • How do I know if an ad agency is right for my business?

    Since every business is different and every situation is unique, choosing to work with an agency may or may not be a fit for your business. It depends on your needs, the demands on your time and what you are looking to achieve with your marketing and advertising. We would be happy to sit down and talk to you and see if working together would be mutually beneficial. We are a full-service agency, but we have found that means different things to different clients. Some clients use us to handle one or two aspects of their marketing and advertising and some have us handle absolutely all aspects for them. And then there are some in the middle. There really is no right or wrong. We work to suit your needs.

  • We have an in-house marketing department, so why would we consider using an ad agency?

    We have several clients that already have in-house marketing departments, however, they have found that they don't always have time to handle everything that's needed. We partner with that marketing department and become an extension of it. For example, some marketing departments want to do all their creative and public relations in-house, but don't have the time or the desire to negotiate media buys. That's where we come in. The great thing about Denson Advertising is that it's not a one-size-fits-all mentality. We fill in where it's needed most in your business to help make sure you can manage all the details of your marketing and advertising in order to maximize results.

     

View our online portfolio

Online Marketing

At Denson Advertising, we invest in the best people and products so
that we can provide fresh ideas and creative that communicates
effectively. We continue to invest in the latest software and equipment
and our team never stops learning and building on their skills.
Everyday, we help our clients with…
  • corporate Identity & Logo Development
  • Stationery Packages
  • Direct Mail
  • Collateral Materials
    ( Brochures, rack cards, Push cards, newsletters, in-store posters, tables tents, etc )
  • TV and Radio Concepts & Scriptwriting
  • Print & Online Ad Development
  • Copywriting
View our online portfolio

Promotional & Branding Products

At Denson Advertising, we invest in the best people and products so
that we can provide fresh ideas and creative that communicates
effectively. We continue to invest in the latest software and equipment
and our team never stops learning and building on their skills.
Everyday, we help our clients with…
  • corporate Identity & Logo Development
  • Stationery Packages
  • Direct Mail
  • Collateral Materials
    ( Brochures, rack cards, Push cards, newsletters, in-store posters, tables tents, etc )
  • TV and Radio Concepts & Scriptwriting
  • Print & Online Ad Development
  • Copywriting
View our online portfolio

Media Management

At Denson Advertising, we invest in the best people and products so
that we can provide fresh ideas and creative that communicates
effectively. We continue to invest in the latest software and equipment
and our team never stops learning and building on their skills.
Everyday, we help our clients with…
  • corporate Identity & Logo Development
  • Stationery Packages
  • Direct Mail
  • Collateral Materials
    ( Brochures, rack cards, Push cards, newsletters, in-store posters, tables tents, etc )
  • TV and Radio Concepts & Scriptwriting
  • Print & Online Ad Development
  • Copywriting